CHLA Membership Benefits

Benefitting Colorado's Lodging Industry for more than 75 Years!!

Legislative Representation

The Colorado Hotel & Lodging Association is the only state trade association that educates and advocates for every segment of the lodging industry on important state legislative issues with its own contracted lobbyist.

Networking & Career Advancement

CHLA serves more than 600 members throughout the state of Colorado, representing over 40,000 rooms including downtown hotels, country inns, luxury resorts, limited stay options and more. Our conferences, committee meetings and events offer opportunities to meet, share ideas and collaborate.

Click on the link below for sponsorship opportunities.

Professional Development & Training Programs

Members can access a full calendar of educational events and staff training webinars ranging from front desk service to hospitality law. Includes school outreach and college scholarships for hospitality majors.

Marketing Opportunities

Members receive a free listing in our directory and on our website that markets Colorado to visitors. Lodging members can take advantage of our Book-Direct feature and also can put a discounted listing in the Winter and Summer Official Colorado Travel Guides. 


Member Discounts

Members can take advantage of discounts and special offers provided by our endorsed service providers, which include credit card processing, energy/natural gas services, workers' compensation insurance discounts, office supplies, earned income tax credits, and more.


Endorsed Providers

Click on the Endorsed Provider name below, to visit the website.

Associates Insurance Group
National Enrollment Services
Class Action Capital
Centerpoint Energy Services


Employee Awards

The Stars of the Industry Employee Awards Program is a chance to recognize outstanding accomplishments in the lodging industry. While the categories have evolved over the years, the concept is still the same: To honor lodging employees and properties that best symbolize quality service in this industry.

Colorado state winners will be determined each year at the fall annual conference. CHLA then submits the winners for consideration (in the spring) for national honors at the AHLA Summer Conference. All state entries for national honors only go through CHLA.