Join CHLA!

CHLA is all about connections: connecting legislative issues to business outcomes, bringing those connections to the attention of members and legislators, connecting members to resources for business and professional growth, connecting members with each other, and finally, creating a bridge from the past to the future of Colorado’s Lodging industry.



Lodging Property Membership

Any lodging establishment in Colorado.

The Colorado Hotel & Lodging Association (CHLA) represents a diverse cross-section of the hospitality industry. Our Lodging Members are urban hotels, mountain resorts, dude ranches, independent inns, limited service chains, small lodges and bed & breakfasts in Colorado. To learn about the member benefits, click here.

Annual Lodging Membership Fees: Your membership includes benefits and services from CHLA. Fees (annual dues) are calculated on the number of units (rooms) your property has.

Categories
        Independently Owned        Chain/Branded         Condo/Resort

1-35 rooms                             $275                                                 $275                                       $375

36-50 rooms                           $350                                                 $350                                       $375

51+ rooms                              $9/room                                           $9/room                                 $9/room


Download a Lodging Membership Application here!

Download a Multiunit/Owner Management Application here!


 

Construction Member

Up-incoming lodging properties that want to receive member benefits during their construction phase.

If you have a lodging property that is currently under construction in Colorado, you are eligible to become a Construction Member of the Association.  Once the property opens we will pro-rate your regular lodging membership dues for the remainder of the calendar year.  Construction Members receive the same benefits that a regular Lodging Member receives.

Annual Construction Membership Fee: $350.


Download a membership application here!


 

Corporate Member

Owners or Management Companies of lodging properties already established in membership.

A Corporate Member is a lodging ownership or management company that has a minimum of 50% Colorado owned or managed properties within the CHLA membership.  Corporate Members receive the same benefits that a regular Lodging Member receives.

Annual Corporate Membership Fee: $350. 


Download a membership application here!



Professional Member

An individual employed at a lodging member property.

A Professional Member is any employee of a current lodging member property.  It is designed to give employees at any level direct access to CHLA.  The membership stays with the property, should the individual relocate.

Annual Professional Membership Fee: $29.  Benefits of membership include...
  • Acces to CHLA directly
  • Bi-monthly CHLA InnQuirer Newsletter
  • Access to all communications related to industry news and updates
  • Conference and meeting registration information
  • Educational seminar information
  • Access to "members only" section of the website.


Download a membership application here!


Associate/Tourism Partner Member

Convention & Visitors Bureau's, Industry Associations, Destination Marketing Organizations, Educational Institutions.

Associate Membership in CHLA is for any company that is a tourism industry partner or an academic institute that encompasses a hospitality program for students.

Annual Associate Membership Fee: $100. Benefits of membership include...
  • Acces to CHLA directly
  • Bi-monthly CHLA InnQuirer Newsletter
  • Access to all communications related to industry news and updates
  • Conference and meeting registration information
  • Educational seminar information
  • Access to "members only" section of the website.

Download a membership application here!



Allied Member

Any company (vendor) that promotes a product or service to the hospitality industry.

In becoming an Allied Member you will have access to our contacts within the hotels and various opportunities to network, receive regular correspondence about the latest trends happening within the industry and our association.

There are various different levels of membership depending on your desired level of engagement and exposure:

Annual Basic Allied Membership: $375. Benefits include...
  • A company profile on the member section of our website and in our Directory and Buyer's Guuide
  • Receive e-newlsletters with updates about changes in the industry and the latest happenings within the association
  • Discounted advertising rates in our Annual Membership Directory and Buyer’s Guide
  • Preferred rates and sponsorship opportunities at the CHLA Annual Conference and other events.

Annual Allied-Plus BRONZE Level Membership: $1,500. Benefits Include all of the basic benefits listed above, plus...

  • Listed as "Allied Plus Member" in Membership Directory & Resource Guide and on our website.
  • Half page ad in the Membership Directory & Resource Guide
  • One (1) registration to the CHLA Annual Conference
  • One time list of all lodging members with addresses
  • Recognized at all CHLA events on signage
  • One ticket to annual Delightful Dishes and Dreamy Getaway event

Annual Allied-Plus SILVER Level Membership: $3000. Benefits Include all of the basic benefits listed above, plus...

  • Listed as "Allied Plus Member" in Membership Directory & Resource Guide and on website
  • Full page ad in the Membership Director
  • One (1) Registration to the CHLA Annual Conference
  • One time list of all lodging members with addresses and email addresses
  • Recognized at all CHLA events on signage
  • Two tickets to annual Delightful Dishes and Dreamy Getaway event
Annual Allied-Plus GOLD Level Membership: $5,000. Benefits Include all of the basic benefits listed above, plus...
  • Listed as "Allied Plus Member" in Membership Directory & Resource Guide and on website
  • Full page ad on in the Membership Directory
  • Two Registrations to the CHLA Annual Conference
  • One time list of all lodging members with addresses and email addresses
  • Recognized at all CHLA events on signage
  • Two tickets to annual Delightful Dishes and Dreamy Getaway event
  • $250 discount off Tabletop price at Annual Conference
  • Director of Business Development's consultation with marketing efforts to membership
  • Attend Private Board reception at summer meeting
  • Article in Lodging Matters spotlighting member organization
Annual Allied-Plus PLATINUM Level Membership: $10,000. Benefits Include all of the basic benefits listed above, plus...
    • Listed as "Allied Plus Member" in Membership Directory & Resource Guide and on website
    • Full page ad on Tab/inside or back cover in the Membership Directory
    • Four Registrations to the CHLA Annual Conference including Hotelier of the Year Dinner
    • Two time list of all lodging members with addresses and email addresses
    • Recognized at all CHLA events on signage
    • Four tickets to annual Delightful Dishes and Dreamy Getaway event
    • Tabletop exhibit at Annual Conference
    • Director of Business Development's consultation with marketing efforts to membership
    • Attend Private Board reception at summer meeting and annual conference
    • Article in Lodging Matters spotlighting member organization
    • One eBlast annually with your message
    • Attend board lunches quarterly
    • Official introduction to board with speaking opportunity
    • Opportunity to jointly present throughout state to potential lodging members
    • Complimentary membership in the Metro Denver Lodging Council
    •  
  • Download a membership application here!
    Download a copy of the Allied Membership Levels document here!
    Download a copy of the CHLA Events and Sponsorship Opportunities document here!

 


Student Member

A student that is enrolled in a hospitality collegiate program within the state of Colorado.

Any student enrolled in a Colorado college or university and seeking a degree in the hospitality industry is eligible to apply. 

Annual Student Membership Fee: $25. Benefits of membership include...
  • Acces to CHLA directly
  • Bi-monthly CHLA InnQuirer Newsletter
  • Access to all communications related to industry news and updates
  • Discounted student rate at our Annual Conference
  • First access to our scholarship programs
  • Access to "members only" section of the website.

Download a membership application here!


 

Email membership@chla.com with questions regarding any category of CHLA membership.